What does it take to be a successful boss of McCann in the UK?
Essentially, as captain of the ship, you repel boarders and maintain the agency’s status as the second-biggest in the UK (way behind Omnicom’s AMV/BBDO) even though you go through annual agonies about the creative work being shit and nobody liking you very much.
Account barons in New York don’t usually pay much attention to ex-pat Brit equivalents. And ‘president’ is one of those titles that sounds a lot but actually doesn’t mean much.
So it looks like yet more upheavals at McCann UK.
They’ve never really got it: what they need to do is hire a good account man/PR man to run it and a creative director from one of the big networks (BBDO or DDB) to whack out the usual stuff and some better stuff besides.
Global CCO Linus Karlsson is supposed to be doing the latter but one big account in New York is worth the whole £274m London bills; how can he do both jobs?
It’s hardly rocket science is it?