New York
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Advertisers
Campaign launches ‘ad community’ in New York: first we take Manhattan…
My old alma mater Campaign is planning to launch a US edition, digital only apparently, based in New York. I…
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Advertisers
Moray MacLennan: how M&C Saatchi International is building a new kind of marcoms empire
Moray MacLennan is CEO of M&C Saatchi Worldwide, the international arm of the UK agency formed in 1996 when Charles…
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Advertisers
George Parker: the last word on ‘Orrible Halloween
Penny for the Guy, governor… And what Guy would that be? When I first came to America, long before most…
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Advertisers
Droga5 makes sports debut for new New York MLS team
Droga5 seems to have become the go-to agency for all things New York City. The agency’s impending move to 120…
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Advertisers
Exclusive: David Droga on why Droga5 is different
In just seven years Droga (above), 45 and one of his six children raised in Australia, has created an…
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Advertisers
Jerry Judge: does Advertising Week need to be less about us and more about them (real people)?
I was in the room when New York’s Advertising Week was born. That was ten years ago now and –…
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Agencies
Droga5 heads for Wall Street – and old Soho
Turn your back for a moment and what happens? The agency merger of the decade (or perhaps ever) happens while…
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Agencies
Ever-acquisitive WPP buys digital outfits in New York and South Africa
WPP CEO Sir Martin Sorrell (left) is pushing towards his target of 40 per cent of revenues from digital with…
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Advertisers
Coke bigs up iconic status with half-size cans
Just back from a fleeting visit to New York, where Coca-Cola is an absolute obsession; it’s almost as ubiquitous as…
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