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Now Mother produces a fishy tale for Young’s
It’s fish and fishermen all over the place at the moment. A few days ago we took Tesco to task…
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New boss Al-Zaidy joins the Mothers at McCann London
The Motherication of McCann carries on apace with the appointment of Zaid Al-Zaidy as CEO from chief strategy officer. Al-Zaidy…
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Israeli paper Haaretz in bonking ad first
Is this the first (simulated no doubt) bonk to figure in a commercial? It’s for Israeli newspaper Haaretz (Israel’s oldest)…
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Mother shows off its full range of skills in One Room Paradise for IKEA
Will agencies ever develop online content for brands as a revenue stream to rival ads? We’ve been hearing about it…
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Glaxo and Grey go global with glucose, apple bites JWT while anti-gun lobby pleads with the deaf
***Grey London has just produced a new global campaign for Lucozade; ‘Powered by Glucose.’ Well it makes the point (and…
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Halfords appoints Gratterpalm for in-store change
There are two companies you may not expect to find in the UK’s Top 20 agencies: production specialist TAG (now…
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It’s scam ads week, a minimal ad too far for Aldi, Mother wages war on gnomes, here comes the sun
***At the moment the scam ads ‘scandal,’ if such it is, has been confined to mad creatives somehow or other…
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Deutsch New York lures digital wizard Rey Peralta from Mother
Deutsch New York has hired Rey Peralta from Mother as its new director of creative technology. Peralta has been director…
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Big accounts on the move: Moneysupermarket.com, Nokia and RBS corporate
** Moneysupermarket.com is getting a bit twitchy at Mother, we hear. The ‘Epic’ campaign has never been one of our…
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