Wim Wenders gives Stella a helping hand upmarket

Agency Mother is doing a grand job of shunting lager brand Stella Artois back up market – where it used to reside in the great days of Lowe Howard-Spink before becoming just another ‘pre-fuel’ – and it’s running a campaign, ‘The Perfectionists,’ to tie in with its sponsorship of posh events including the forthcoming Wimbledon tennis tournament, the British Open golf and, recently, the Cannes Film Festival.

So who better than celebrated Palme D’Or winner Wim Wenders to kick off the series?

Don’t know who directed this but it must have been a touch nerve-wracking.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.