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Matthew Charlton to Brothers and Sisters, Dave Dye joins Mother as head of art

Unknown-5Former BETC London CEO Matthew Charlton (left), who exited the agency along with creative director Neil Dawson in rather mysterious circumstances over Christmas, has resurfaced as CEO of London creative agency Brothers and Sisters, replacing Juliet Haygarth who moved to Beattie McGuinness Bungay.

And celebrated art director Dave Dye, latterly at short-lived start-up Hello People with Hugh Baillie and Rachel Hatton, has joined Mother in the new position of head of art.

Brothers and Sisters’ biggest account is Sky for whom it creates the station’s much-praised Sky Sports idents and promotions. It won Sky business quite early in its short life but hasn’t really kicked on from there – a problem common to a lot of newish London start-up, as my colleague Paul Simons described recently.

Charlton and Dawson seemed to be doing pretty well at BETC, with Diet Coke and Bacardi business among other accounts, but either they fell out, disappointed the French owners or, possibly, both.

Prior to BETC Charlton held senior posts at digital agency Modernista (also a bit of a roller-coaster) and TBWA London. Interestingly, he thinks the challenge facing start-ups has increased recently with BBH’s successful repitch for the British Airways business and the award of lots of other bits of BA including direct marketing and CRM.

He told Campaign: “Most clients will now expect agencies to do everything for them. Looking for opportunities for joint ventures will be high on the agenda.”

Unknown-6Dave Dye (left) is one of London’s best-known art directors, highly rated by, among others, my friend Graham Fink who’s now CCO at Ogilvy in China. Mother is on a roll at the moment, picking up business in London and doing OK in the toughest place of all, New York.

Head of art is a tricky role to play: you need to be a hands-on creative editor without aggravating the often delicate egos of the top creative teams. The affable Dye should be able to make a go of it, if anyone can.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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