Tag Archives: mediacom

Sorrell shows his cojones to support GroupM against bully critics and takes another potshot at ‘POG’

Here’s my chum Mark Sweney from the Guardian bearding WPP’s Sir Martin Sorrell (left) on the alleged bullying activities of his media buying giant GroupM, recently criticised by both Richard Desmond of Channel 5 and (on its grip on TV ...

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VW and Deutsch put some bite into Shark Week

Volkswagen is sponsoring Shark Week on Discovery Channel in a deal brokered by MediaCom and its US creative agency Deutsch LA has produced a number of interesting spins to promote the (newish) VW Beetle convertible. Here’s a slightly unusual Beetle ...

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Top Aegis exec Nigel Sharrocks steps down following Dentsu sale

One of UK medialand’s best-known execs Nigel Sharrocks is stepping down following the completion of the £3.2bn sale of Aegis Media to Japan’s Dentsu. Sharrocks (left), 56, was CEO of Aegis Media global brands, one of those rather mystifying titles ...

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In Britain the Sun comes out every day – really

Well there’s a line and a half for you but this is the one Rupert Murdoch and News International hope will persuade about two and a half million people to buy the Sun – not ‘The Sun on Sunday’ it ...

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MediaCom’s Europe boss Nick Lawson picks his Desert Island Ads

In the first of an occasional series Nick Lawson, CEO EMEA of WPP-owned media planning and buying giant MediaCom, picks his Desert Island Ads – ones which have influenced his career and the way he thinks of advertising. It’s a ...

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