The great media agency wars elude us all – $20-30bn up for review it seems – but it does get a bit daft.
Yeah, but as we reported ages ago the North America business was heading to – MediaCom and PHD.
GSK was hardly likely to invite Total Media in London, say, to pitch for the rest of the world. (estimable chaps as they doubtless are).
So non-stories all round.
There’ll be some real ones in due course. But the hype, from the winners, will be intense.