GSK media goes to MediaCom and PHD – so what’s new?

The great media agency wars elude us all – $20-30bn up for review it seems – but it does get a bit daft.

Today Campaign reported that GSK’s $1bn, or whatever it is, had been carved up between WPP’s MediaCom and Omnicom’s PHD. Two days after Ad Age did, with much hoopla.

Yeah, but as we reported ages ago the North America business was heading to – MediaCom and PHD.

GSK was hardly likely to invite Total Media in London, say, to pitch for the rest of the world. (estimable chaps as they doubtless are).

So non-stories all round.

There’ll be some real ones in due course. But the hype, from the winners, will be intense.

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