WPP’s MediaCom has won Kenneth Green Associates (KGA) – which distributes luxury fragrances including Abercrombie & Fitch, Alfred Dunhill, Boucheron, Bulgari, Kenzo and Paul Smith in the UK – from Havas Media.
Kenneth Green (below) says: “We were impressed by MediaCom’s deep knowledge of the sector, which is a perfect match for what we want to achieve with our brands. Working with some of the world’s most prestigious and desirable fragrances, we needed to make sure that we had an agency partner that understood the market and how to reach our key audiences. MediaCom’s experience shone through and we’re excited to start work with the agency.”
MediaCom UK MD Claudine Collins says: “Kenneth Green Associates works with some of the most exciting and prestigious brands in fragrance, and we are delighted that they have chosen to work with us. This is a highly competitive sector, and KGA’s decision to select MediaCom is based on our intimate industry expertise and ability to achieve the very best results for luxury brands.”
MediaCom is the biggest media agency agency in the UK in terms of billings. MediaCom UK was named as the top agency in this year’s Gunn Report, with four campaigns ranked in the top 100.