Tag Archives: mediacom

MediaCom survey shows UK’s troubled teens

Media agency MediaCom has been looking into what UK teens (‘Generation Z’) think about their (and our) future prospects and it isn’t looking good. Although 73 per cent say that they’re most concerned with getting a job they like (and ...

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MediaCom strikes lucky in Boots exodus to WPP

What does it feel like when a big account drops into your lap after a holding company deal? Better than one falling out of course but WPP’s MediaCom must have slightly mixed feelings about landing the Boots media business nine ...

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What do the Campaign/Nielsen 2016 billings tables tells us about the health of UK agencies?

Nielsen has produced its computation of creative and media agency billings for Campaign, published alongside Campaign’s diverting “school reports.” The latter can be hilarious with agencies looking resolutely on the bright side with their own self-assessments – marking their own ...

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GSK media goes to MediaCom and PHD – so what’s new?

The great media agency wars elude us all – $20-30bn up for review it seems – but it does get a bit daft. Today Campaign reported that GSK’s $1bn, or whatever it is, had been carved up between WPP’s MediaCom ...

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WPP’s GroupM dominates UK media agency billings

OK, we’ve done the creative agency billings (AMV BBDO came top once again with £461m), here are the media agency Nielsen billings for 2014. Of the total £9.8bn spent in the UK, just over £2bn is so far unallocated, £347m ...

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GroupM steamrollers Havas to win £376m Danone

I don’t think anyone would argue that media agencies are driving the WPP juggernaut right now and its mighty (albeit slightly mysterious) GroupM media uber-company has just steamrollered all over Havas to win Danone’s £376m European media account. The business ...

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