Tag Archives: mediacom

I see that former Dentsu Aegis Network UK chairman Stef Calcraft has resurfaced as global creative supremo of giant WPP media agency network MediaCom. Calcraft (below), a founder of creative agency mother and before that at BBH and Unilever, left ...

Publicis has taken another powder in North America, losing Ebay’s media account to WPP’s MediaCom in a closed pitch between the two holding companies. Mediacom already handled the $250m global business in Europe and Australia. Publicis CEO Arthur Sadoun today ...

Hearts & Science UK CEO Frances Ralston-Good seems to be on her way to WPP’s MediaCom, surprising as the Omnicom-owned media agency looked like it was on its way after a slow start, winning £40m GoCompare. Hearts & Science, which ...

AMS Media, one of the stalwarts of the UK’s still-surviving media independent sector, has lured two former MediaCom execs to helm its new office in Leeds. MediaCom Leeds founding director Steve Empson and investment director James Whitehead (fourth and second ...

If you’re one of the millions that tune into streaming services, I’ll bet there was one piece of original content that first really grabbed your attention. Maybe you found it “totally tubular” to unpick the mystery of the Demogorgon terrorising ...

Mars, which had previously cut and sliced its media across the world, has consolidated everything into WPP’s MediaCom, the biggest win so far for the new regime headed by Mark Read at WPP. Mars is reported to spend $1.8bn (£1.4bn) ...

WPP’s giant MediaCom agency has bounced back strongly from losing £2bn VW to Omnicom’s PHD a couple of years ago but this week isn’t so good: it’s declined to re-pitch for Revlon which it’s handled for seven years and one ...

WPP’s MediaCom has won Kenneth Green Associates (KGA) – which distributes luxury fragrances including Abercrombie & Fitch, Alfred Dunhill, Boucheron, Bulgari, Kenzo and Paul Smith in the UK – from Havas Media. Kenneth Green (below) says: “We were impressed by ...

The Gunn Report (now owned by WARC) has ranked MediaCom London as the top agency for media excellence, as part of its Gunn Media 100. MediaCom is also placed number one on its list of the world’s top networks. MediaCom’s ...