mediacom
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L’Oreal media departs WPP for Publicis
Holding company bosses are always quick to tell you that a big account loss “only” accounts for a (surprisingly) small…
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Direct Line media shifts from EssenceMediacom to Carat
Direct Line Group has moved its chunky UK media account – for Direct Line, Churchill insurance and Green Flag –…
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Direct Line reviews £100m media – is new EssenceMediacom having teething problems?
WPP’s mighty MediaCom – now merged, more or less, with Essence to form EssenceMediacom – is facing two big reviews.…
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Ad Tech
WPP starts 2022 strongly, raises guidance to 6% and rejigs GroupM into new data-based pyramid structure
WPP has joined rivals Omnicom and Publicis in moving strongly into 2022 (Ukraine war notwithstanding) reporting organic growth of 9.5%…
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Google deal helps WPP’s MediaCom retain giant Sky account
WPP’s MediaCom has retained the Sky account in the UK plus some European markets for the next three years and…
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Maybe adland needs a miracle or two: MediaCom claims creative breakthrough
An eerie silence seems to have descended on adland: we’ve had loads of Christmas/holiday ads – some good – but…
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News
WPP’s MediaCom wraps up global Bayer media win
WPP is doing pretty well in the current round of media reviews (don’t worry, there’ll be another next year) as…
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Ad Tech
MediaCom’s Lindsey Jordan: can artficial intelligence make marketing more human?
AI is now an integral part of our lives and as a society awash with data, we rely on AI…
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Ad Tech
WPP tries to bridge media and creative with Calcraft’s MediaCom Creative Systems
Wasn’t life easier when creative and media sat in the same agency? OK, the media types were sometimes treated like…
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