Tag Archives: mediacom

If you’re one of the millions that tune into streaming services, I’ll bet there was one piece of original content that first really grabbed your attention. Maybe you found it “totally tubular” to unpick the mystery of the Demogorgon terrorising ...

Mars, which had previously cut and sliced its media across the world, has consolidated everything into WPP’s MediaCom, the biggest win so far for the new regime headed by Mark Read at WPP. Mars is reported to spend $1.8bn (£1.4bn) ...

WPP’s giant MediaCom agency has bounced back strongly from losing £2bn VW to Omnicom’s PHD a couple of years ago but this week isn’t so good: it’s declined to re-pitch for Revlon which it’s handled for seven years and one ...

WPP’s MediaCom has won Kenneth Green Associates (KGA) – which distributes luxury fragrances including Abercrombie & Fitch, Alfred Dunhill, Boucheron, Bulgari, Kenzo and Paul Smith in the UK – from Havas Media. Kenneth Green (below) says: “We were impressed by ...

The Gunn Report (now owned by WARC) has ranked MediaCom London as the top agency for media excellence, as part of its Gunn Media 100. MediaCom is also placed number one on its list of the world’s top networks. MediaCom’s ...

GroupM’s mighty MediaCom has been on a new business mission since losing the £2bn VW account to Omnicom’s PHD and now it’s added Vauxhall/Opel across Europe. General Motors’ Vauxhall/Opel was sold to France’s PSA Group (Peugeot and Citroen) this year ...

Media agency MediaCom has been looking into what UK teens (‘Generation Z’) think about their (and our) future prospects and it isn’t looking good. Although 73 per cent say that they’re most concerned with getting a job they like (and ...

What does it feel like when a big account drops into your lap after a holding company deal? Better than one falling out of course but WPP’s MediaCom must have slightly mixed feelings about landing the Boots media business nine ...

Nielsen has produced its computation of creative and media agency billings for Campaign, published alongside Campaign’s diverting “school reports.” The latter can be hilarious with agencies looking resolutely on the bright side with their own self-assessments – marking their own ...