Direct Line Group has moved its chunky UK media account – for Direct Line, Churchill insurance and Green Flag – to Dentsu’s Carat. Carat won a three-way pitch against WPP’s EssenceMediacom, Publicis’ Spark Foundry and Omnicom Media Group so it’s ...
Read More »Direct Line reviews £100m media – is new EssenceMediacom having teething problems?
WPP’s mighty MediaCom – now merged, more or less, with Essence to form EssenceMediacom – is facing two big reviews. Tesco is reportedly down to the last two in its review – MediaCom (although not EssenceMediacom for conflict reasons) and ...
Read More »WPP starts 2022 strongly, raises guidance to 6% and rejigs GroupM into new data-based pyramid structure
WPP has joined rivals Omnicom and Publicis in moving strongly into 2022 (Ukraine war notwithstanding) reporting organic growth of 9.5% across the board on a revenue increase of 6.7% to just over £3bn in Q1. WPP’s measure of organic growth ...
Read More »Google deal helps WPP’s MediaCom retain giant Sky account
WPP’s MediaCom has retained the Sky account in the UK plus some European markets for the next three years and added some digital duties, thanks, it seems, to its new “Google Practice” based in Manchester. Which is a pretty clear ...
Read More »Maybe adland needs a miracle or two: MediaCom claims creative breakthrough
An eerie silence seems to have descended on adland: we’ve had loads of Christmas/holiday ads – some good – but even these, in hindsight, seem mired in a post-Covid gloom. Lots of big media reviews too but these are now ...
Read More »WPP’s MediaCom wraps up global Bayer media win
WPP is doing pretty well in the current round of media reviews (don’t worry, there’ll be another next year) as is consultant MediaSense which handled pharma giant Bayer’s $800m global media review which has just landed at WPP’s MediaCom. MediaCom ...
Read More »MediaCom’s Lindsey Jordan: can artficial intelligence make marketing more human?
AI is now an integral part of our lives and as a society awash with data, we rely on AI to process increasingly vast amounts of information. AI helps us determine the best experience and message for us as we ...
Read More »WPP tries to bridge media and creative with Calcraft’s MediaCom Creative Systems
Wasn’t life easier when creative and media sat in the same agency? OK, the media types were sometimes treated like serfs (or thought they were), left with five minutes or so at the end of pitches and presentations (so they ...
Read More »WPP’s MediaCom wins global Uber account
It’s been a good week for WPP’s giant media operation GroupM: MediaCom has won Uber globally to top off Wavemaker’s win of Pernod Ricard in the US. The global media market is coming back to life as big advertisers navigate ...
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