Tag Archives: mediacom

WPP is doing pretty well in the current round of media reviews (don’t worry, there’ll be another next year) as is consultant MediaSense which handled pharma giant Bayer’s $800m global media review which has just landed at WPP’s MediaCom. MediaCom ...

AI is now an integral part of our lives and as a society awash with data, we rely on AI to process increasingly vast amounts of information. AI helps us determine the best experience and message for us as we ...

Wasn’t life easier when creative and media sat in the same agency? OK, the media types were sometimes treated like serfs (or thought they were), left with five minutes or so at the end of pitches and presentations (so they ...

It’s been a good week for WPP’s giant media operation GroupM: MediaCom has won Uber globally to top off Wavemaker’s win of Pernod Ricard in the US. The global media market is coming back to life as big advertisers navigate ...

Nick Theakstone, arguably the most powerful executive in global media buying, is reportedly stepping down as global chief investment officer of WPP’s GroupM, which disposes of some $108bn of client money worldwide. Theakstone (below) ran GroupM in the UK for ...

An era is coming to a close in media agencies with another of the group of UK media traders who have dominated big media agency land stepping down, MediaCom head Stephen Allan. Allan is being replaced by another Brit and ...

I see that former Dentsu Aegis Network UK chairman Stef Calcraft has resurfaced as global creative supremo of giant WPP media agency network MediaCom. Calcraft (below), a founder of creative agency mother and before that at BBH and Unilever, left ...

Publicis has taken another powder in North America, losing Ebay’s media account to WPP’s MediaCom in a closed pitch between the two holding companies. Mediacom already handled the $250m global business in Europe and Australia. Publicis CEO Arthur Sadoun today ...

Hearts & Science UK CEO Frances Ralston-Good seems to be on her way to WPP’s MediaCom, surprising as the Omnicom-owned media agency looked like it was on its way after a slow start, winning £40m GoCompare. Hearts & Science, which ...