Tag Archives: mediacom

Direct Line Group has moved its chunky UK media account – for Direct Line, Churchill insurance and Green Flag – to Dentsu’s Carat. Carat won a three-way pitch against WPP’s EssenceMediacom, Publicis’ Spark Foundry and Omnicom Media Group so it’s ...

WPP’s mighty MediaCom – now merged, more or less, with Essence to form EssenceMediacom – is facing two big reviews. Tesco is reportedly down to the last two in its review – MediaCom (although not EssenceMediacom for conflict reasons) and ...

WPP has joined rivals Omnicom and Publicis in moving strongly into 2022 (Ukraine war notwithstanding) reporting organic growth of 9.5% across the board on a revenue increase of 6.7% to just over £3bn in Q1. WPP’s measure of organic growth ...

WPP’s MediaCom has retained the Sky account in the UK plus some European markets for the next three years and added some digital duties, thanks, it seems, to its new “Google Practice” based in Manchester. Which is a pretty clear ...

An eerie silence seems to have descended on adland: we’ve had loads of Christmas/holiday ads – some good – but even these, in hindsight, seem mired in a post-Covid gloom. Lots of big media reviews too but these are now ...

WPP is doing pretty well in the current round of media reviews (don’t worry, there’ll be another next year) as is consultant MediaSense which handled pharma giant Bayer’s $800m global media review which has just landed at WPP’s MediaCom. MediaCom ...

AI is now an integral part of our lives and as a society awash with data, we rely on AI to process increasingly vast amounts of information. AI helps us determine the best experience and message for us as we ...

Wasn’t life easier when creative and media sat in the same agency? OK, the media types were sometimes treated like serfs (or thought they were), left with five minutes or so at the end of pitches and presentations (so they ...

It’s been a good week for WPP’s giant media operation GroupM: MediaCom has won Uber globally to top off Wavemaker’s win of Pernod Ricard in the US. The global media market is coming back to life as big advertisers navigate ...