Tag Archives: mediacom

WPP’s MediaCom wraps up global Bayer media win

WPP is doing pretty well in the current round of media reviews (don’t worry, there’ll be another next year) as is consultant MediaSense which handled pharma giant Bayer’s $800m global media review which has just landed at WPP’s MediaCom. MediaCom ...

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WPP’s MediaCom wins global Uber account

It’s been a good week for WPP’s giant media operation GroupM: MediaCom has won Uber globally to top off Wavemaker’s win of Pernod Ricard in the US. The global media market is coming back to life as big advertisers navigate ...

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MediaCom’s Stephen Allan and the end of media agency era

An era is coming to a close in media agencies with another of the group of UK media traders who have dominated big media agency land stepping down, MediaCom head Stephen Allan. Allan is being replaced by another Brit and ...

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