The Gunn Report (now owned by WARC) has ranked MediaCom London as the top agency for media excellence, as part of its Gunn Media 100. MediaCom is also placed number one on its list of the world’s top networks. MediaCom’s parent company WPP was also ranked the number one holding company globally.
MediaCom clients took three of the top ten campaign slots – Hungerithm for Snickers, Bachelor Of Shaving for Gillette and Best Day Of My Life for Shell after winning numerous awards over the year. The latter’s video-led campaign saw 4.1 million shares in its first three months, making it the 9th most shared brand video in the world last year.
MediaCom UK’s campaign for the NHS (Missing Type), which saw over 1,000 brands and places drop the As, Os and Bs from their names and led to thousands of new blood donors, also placed in the top 100 (below). Campaigns for Universal (Singing Our Way To The Top Of The Box Office) and Gucci Guilty (Dark to Light), both of which were run out of MediaCom UK, also ranked highly.
MediaCom UK CEO Josh Krichefski says: “Over the the last twelve months we’ve worked on some of the best and most creative brands content we’ve ever been involved with. And we’ve delivered that to audiences in constantly innovative ways – whether that’s through digital with a mobile and social-led campaign like Dark to Light, or through bold display and outdoor campains like the NHS’s Missing Type.
“MediaCom UK’s ranking as the top agency and MediaCom as the top network is testament to the work our clients allow us to do and we’re excited to see it continue this year.”
The Gunn Media 100 tracks the performance of the world’s best campaigns, agencies and brands in 30 global, regional and national media competitions. Points are allocated according to the type of award won and are weighted according to the competition/prestige of the award. The methodology follows the approach of the WARC 100 methodology, which was developed in consultation with an independent third party.