McCann London is building up quite a head of steam – and it’s a while since you’ve been able to say that – and the agency has just been appointed by the Kew Foundation, the charitable arm of the Royal ...
Read More »Blow for Havas as McCann wins RB’s global Dettol
Havas appears to have been motoring nicely since Yannick Bolloré succeeded David Jones as CEO but all isn’t entirely rosy – especially on the RB front. RB, formerly Recikitt-Benckiser, was Havas’ biggest global account but bits of it have been ...
Read More »McCann boards the love train for Subway
Something seems to be stirring in the creative department at McCann London; lots of lions at Cannes and now this smart little film – ‘Casanova’ – which is not a soubriquet you associate with a £3 lunch. Unlike most of ...
Read More »Wimbledon pursues greatness in McCann ad debut
McCann and a team of back-up IPG-ites were appointed as the All England Lawn Tennis Club’s first brand agency in January with a brief to make Wimbledon the “world’s premier annual sporting event.” They’re kicking off with a spate of ...
Read More »Microsoft launches ‘Woman Made’ global campaign for International Women’s Day
It’s International Women’s Day so Microsoft and agency m:united (part of McCann) are kicking off a global campaign to try to reverse the trend of technology-based industries being perceived as male fiefdoms. Only 11 per cent of people working for ...
Read More »Brit sponsor MasterCard puts on a show of its own
It’s the Brit Awards tonight (let’s hope for some traditional bad behaviour – but they’re better behaved these days) and sponsor MasterCard and agency McCann London have produced a live performance for their ‘Priceless Surprises’ campaign. This features two London ...
Read More »R3 Worldwide: McCann, Mindshare and WPP head global new business league
2015 was a dynamic year for account reviews amongst agencies globally, with 7000 individual reviews tracked in the R3 New Business League table. R3 Principal Greg Paull (left) says: “Marketers were constantly looking for the right mix of creative, digital, ...
Read More »McCann scoops Wimbledon global prize for IPG
McCann in London has been rather quiet since Mark Lund, formerly of DLKW, Now and the COI, took over as group supremo but it’s finally landed a high profile win with the All England Lawn Tennis Club (or AELTC as ...
Read More »New biz whizz Alex Lubar replaces Zaid Al-Zaidy as head of McCann London
Mark Lund, a founder of DLKW and then Now and a former boss of the Government’s COI, has been CEO of McCann Worldgroup for 15 months now and nothing much seems to have happened. McCann Worldgroup includes a gaggle of ...
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