McCann Tel-Aviv duo craft vibrating Valentine’s for Durex

Did you know that Durex makes a Vibrating Cock Ring? OK, you have a collection at home (not in the office, that’s not allowed).

What about the Jewish name for Valentine’s Day? It’s Tu B’Av.

So to add to the fun Ronen Kornberg and Niv Herzberg from McCann Tel-Aviv designed what they’re calling the first interstitial ad (well it might be if we knew what one was) for smartphones, which vibrate when they ring.

But don’t forget (as they say in the betting ads) when the fun stops, stop.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.