Do we really need MasterCard’s music to heal relationships?

MasterCard is sponsoring tonight’s Brit Awards for UK popsters so agency McCann has linked it to a campaign ‘Start Something Priceless (geddit?): The Listening Room, bringing six people whose relationships have foundered together to experience the healing power of music.

Relationships are more often sundered than healed at the excitable Brits but there you go.

Impressive in its way, obviously a lot of work has gone into it.

But how do they get people to do this? Money? It’s reality TV gone bananas.

It’s only a payment service after all.

Quease making.

MAA creative scale: 4.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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