Tag Archives: mccann

McCann promotes Craft boss Lopez to Europe role to spearhead production drive

McCann has promoted London and Craft UK production head Sergio Lopez to boss of its European production operations. Craft is McCann’s production arm. All the big agencies and holding companies are taking production more seriously now as clients squeeze margins ...

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McCann Uruguay unveils its own sweet smell

Getting agencies to admit that they’re involved in advertising these days can be a major achievement. When it comes down to promoting themselves.. But McCann Montevideo in Uruguay has jumped in where others fear to tread with a campaign featuring ...

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McCann adds to winning run with Kew Foundation

McCann London is building up quite a head of steam – and it’s a while since you’ve been able to say that – and the agency has just been appointed by the Kew Foundation, the charitable arm of the Royal ...

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Blow for Havas as McCann wins RB’s global Dettol

Havas appears to have been motoring nicely since Yannick Bolloré succeeded David Jones as CEO but all isn’t entirely rosy – especially on the RB front. RB, formerly Recikitt-Benckiser, was Havas’ biggest global account but bits of it have been ...

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McCann boards the love train for Subway

Something seems to be stirring in the creative department at McCann London; lots of lions at Cannes and now this smart little film – ‘Casanova’ – which is not a soubriquet you associate with a £3 lunch. Unlike most of ...

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Wimbledon pursues greatness in McCann ad debut

McCann and a team of back-up IPG-ites were appointed as the All England Lawn Tennis Club’s first brand agency in January with a brief to make Wimbledon the “world’s premier annual sporting event.” They’re kicking off with a spate of ...

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Brit sponsor MasterCard puts on a show of its own

It’s the Brit Awards tonight (let’s hope for some traditional bad behaviour – but they’re better behaved these days) and sponsor MasterCard and agency McCann London have produced a live performance for their ‘Priceless Surprises’ campaign. This features two London ...

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