Tag Archives: mccann

McCann Uruguay unveils its own sweet smell

Getting agencies to admit that they’re involved in advertising these days can be a major achievement. When it comes down to promoting themselves.. But McCann Montevideo in Uruguay has jumped in where others fear to tread with a campaign featuring ...

Read More »

McCann adds to winning run with Kew Foundation

McCann London is building up quite a head of steam – and it’s a while since you’ve been able to say that – and the agency has just been appointed by the Kew Foundation, the charitable arm of the Royal ...

Read More »

Blow for Havas as McCann wins RB’s global Dettol

Havas appears to have been motoring nicely since Yannick Bolloré succeeded David Jones as CEO but all isn’t entirely rosy – especially on the RB front. RB, formerly Recikitt-Benckiser, was Havas’ biggest global account but bits of it have been ...

Read More »

McCann boards the love train for Subway

Something seems to be stirring in the creative department at McCann London; lots of lions at Cannes and now this smart little film – ‘Casanova’ – which is not a soubriquet you associate with a £3 lunch. Unlike most of ...

Read More »

Wimbledon pursues greatness in McCann ad debut

McCann and a team of back-up IPG-ites were appointed as the All England Lawn Tennis Club’s first brand agency in January with a brief to make Wimbledon the “world’s premier annual sporting event.” They’re kicking off with a spate of ...

Read More »

Brit sponsor MasterCard puts on a show of its own

It’s the Brit Awards tonight (let’s hope for some traditional bad behaviour – but they’re better behaved these days) and sponsor MasterCard and agency McCann London have produced a live performance for their ‘Priceless Surprises’ campaign. This features two London ...

Read More »

R3 Worldwide: McCann, Mindshare and WPP head global new business league

2015 was a dynamic year for account reviews amongst agencies globally, with 7000 individual reviews tracked in the R3 New Business League table. R3 Principal Greg Paull (left) says: “Marketers were constantly looking for the right mix of creative, digital, ...

Read More »