Armed services ads on both sides of the Atlantic have traditionally tried hard to skip the obvious, to wit if they give you a gun you’re likely to have to shoot or be shot at. No such beating about the ...
Read More »McCann recaptures Opel/Vauxhall from new owner PSA
Opel/Vauxhall has picked McCann to handle its European ad account from a new base in Frankfurt. Opel/Vauxhall is now owned by Peugeot and Citroen owner PSA which bought it from General Motors in 2017. McCann pitched against German incumbent Scholz ...
Read More »McCann fends off the US Army one more time
The US Army may be by most estimates still the most powerful military force on earth – maybe ever – but it can’t seem to get rid of McCann however hard it tries. Maybe it should outsource the job to ...
Read More »Wimbledon delves into history again but this time with a power play from McCann
There’s just too much going on: the World Cup is almost upon us and the Martin Sorrell affair is putting advertising on the front pages – there’s fame for you. Royal Ascot is coming up (as famous these days for ...
Read More »Do we really need MasterCard’s music to heal relationships?
MasterCard is sponsoring tonight’s Brit Awards for UK popsters so agency McCann has linked it to a campaign ‘Start Something Priceless (geddit?): The Listening Room, bringing six people whose relationships have foundered together to experience the healing power of music. ...
Read More »McCann’s FP/7 challenges middle-eastern stereotypes in new music video
We observed earlier that agencies need zero-based creativity in today’s marketing world – less fancifully, perhaps, that they need to take the work where they can find it. As FP7/McCann in Beirut is doing here with a music video, ‘Roman,’ ...
Read More »McCann Tel-Aviv duo craft vibrating Valentine’s for Durex
Did you know that Durex makes a Vibrating Cock Ring? OK, you have a collection at home (not in the office, that’s not allowed). What about the Jewish name for Valentine’s Day? It’s Tu B’Av. So to add to the ...
Read More »Interpublic goes backwards in Q2, Brand Union’s Southgate joins to pep up McCann
Holding company woes get worse with Interpublic shares diving more than ten per cent as it missed its Q2 earnings targets by a sizeable margin. Revenue declined by $32m or one per cent compared to last year. CEO Michael Roth ...
Read More »McCann loses mega-client who didn’t believe it was a contractor – or has it?
The Us Army dumped McCann Worldgroup from its shortlist for a new agency for technical reasons, according to Ad Age. These included the formatting of unspecified documents and an inability to confirm McCann’s status as a certified contractor, despite the ...
Read More »