McCann chooses a winner for the New York Lottery

Is the UK’s National Lottery planning a Christmas campaign? Other lotteries seem to have realised that a lottery ticket is a one way out of the Christmas prezzie conundrum; not too much but might just be worth a lot, so shows generosity on the part of the giver.

We’ve already had an excellent effort from Contrapunto BBDO for Spain’s Loteria de Navidad, now it’s the turn of McCannn New York for the New York Lottery, with the help of what my colleagues on the other side of the pond would doubtless term ‘adorable’ helpful animals.

Big credit to The Mill for the adorables.

Another lottery winner.

MAA creative scale: 9.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.