Contrapunto BBDO scores with change of tack for Spain’s Christmas Lottery

Spain’s Loteria de Navidad (Christmas Lottery) is also known for its ads, recently featuring some winsome albeit effective animation.

Contrapunto BBDO in Madrid is taking a different tack this year, which we might call reluctant reality. Dad feels obliged to give his lottery ticket to the new boyfriend (who’s sweetened the pill a bit some with some decent wine.)

Memo to the UK’s National Lottery and adam&eveDDB: best to leave winning out of it sometimes.

Beautifully done. Is is that Christmas 9 we’ve been looking for?

Sorry to be mean – MAA creative scale: 8.75 (although we might upgrade it later.)

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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