Stars of ‘Friends’ keep on befriending us in all sorts of unlikely ways and now David Schwimmer has been enlisted by McCann to put a human face on TSB, the rather troubled bank which has abandoned animation for a more, um, direct approach.
So we have Dave touring a rather dreek UK in his camper van, communing with the natives to mixed effect but armed with a variety of TSB products.
Brash Americans who don’t ‘get’ the British is an old saw and this at least makes you sit up and take notice – because it’s him.
Job done? Way to go yet.
MAA creative scale: 5.