David Schwimmer swims against British tide for TSB

Stars of ‘Friends’ keep on befriending us in all sorts of unlikely ways and now David Schwimmer has been enlisted by McCann to put a human face on TSB, the rather troubled bank which has abandoned animation for a more, um, direct approach.

So we have Dave touring a rather dreek UK in his camper van, communing with the natives to mixed effect but armed with a variety of TSB products.

Brash Americans who don’t ‘get’ the British is an old saw and this at least makes you sit up and take notice – because it’s him.

Job done? Way to go yet.

MAA creative scale: 5.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.