Tag Archives: mccann

WPP has joined former incumbent Interpublic’s McCann in contesting the result of the US Army’s review of its massive ten-year $4bn ad account, claiming that the winner, Omnicom’s DDB, couldn’t (among other things) do the job for the money. The ...

Americans love their trucks – we can expect something interesting from Wieden+Kennedy soon for Ford’s range – and here’s McCann/Commonwealth’s latest for the “all new” (and way over the top) Chevrolet Silverado. With a name like that it has to ...

Campaign reckons McCann is about to land food delivery pioneer Just Eat against tough competition from Anomaly, Mother and Chime. Chime, which is mainly a sports marketing business is a surprise on the list but it also owns VCCP which ...

Armed services ads on both sides of the Atlantic have traditionally tried hard to skip the obvious, to wit if they give you a gun you’re likely to have to shoot or be shot at. No such beating about the ...

Opel/Vauxhall has picked McCann to handle its European ad account from a new base in Frankfurt. Opel/Vauxhall is now owned by Peugeot and Citroen owner PSA which bought it from General Motors in 2017. McCann pitched against German incumbent Scholz ...

The US Army may be by most estimates still the most powerful military force on earth – maybe ever – but it can’t seem to get rid of McCann however hard it tries. Maybe it should outsource the job to ...

There’s just too much going on: the World Cup is almost upon us and the Martin Sorrell affair is putting advertising on the front pages – there’s fame for you. Royal Ascot is coming up (as famous these days for ...

MasterCard is sponsoring tonight’s Brit Awards for UK popsters so agency McCann has linked it to a campaign ‘Start Something Priceless (geddit?): The Listening Room, bringing six people whose relationships have foundered together to experience the healing power of music. ...

We observed earlier that agencies need zero-based creativity in today’s marketing world – less fancifully, perhaps, that they need to take the work where they can find it. As FP7/McCann in Beirut is doing here with a music video, ‘Roman,’ ...