Mastercard and McCann enlist celebrity balls in global bid

Bouncing balls are pretty useful things in ads (as Sony Bravia discovered all those years ago) and they’re used to good effect in a new global campaign for Mastercard from McCann.

Part of Mastercard’s Start Something Priceless campaign, the new ad plugs Mastercard’s tap and go payments by lining up the payment firm’s extensive team of sports stars together for the first time. They’re all in pursuit of a red ball (even Lionel Messi looks happy, although it was obviously filmed before this week’s match against Liverpool.)

Mastercard CMO (and the new president of the World Federation of Advertisers) Raja Rajamannar says: “People today expect more than a great product – they expect brands to have a point of view, and it’s through Start Something Priceless that we show ours. We’ve always been a brand focused on experiences over things, and are thrilled to see our global ambassadors uniting to demonstrate in a light-hearted way, that together, everything is possible. It is a message we hope reminds people that we are all stronger when we come together, and have some fun with it too.”

Complete nonsense of course and all the better for it.

MAA creative scale: 8.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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