McCann takes new Silverado over the top and back again

Americans love their trucks – we can expect something interesting from Wieden+Kennedy soon for Ford’s range – and here’s McCann/Commonwealth’s latest for the “all new” (and way over the top) Chevrolet Silverado.

With a name like that it has to be ‘a little bit country, a little bit rock ‘n’ roll.’

Vintage McCann (watchable nonsense but covers the bases and sticks in the mind.)

MAA creative scale: 7.

Yeeha (a term of approbation, associated with cowboys.)

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    Wow… Never seen a truck commercial like that before… Sarcasm alert! What a load of old bollocks.