Americans love their trucks – we can expect something interesting from Wieden+Kennedy soon for Ford’s range – and here’s McCann/Commonwealth’s latest for the “all new” (and way over the top) Chevrolet Silverado.
With a name like that it has to be ‘a little bit country, a little bit rock ‘n’ roll.’
Vintage McCann (watchable nonsense but covers the bases and sticks in the mind.)
MAA creative scale: 7.
Yeeha (a term of approbation, associated with cowboys.)