mars
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News
Is adam&eve’s Halloween horror movie for Mars Temptations the cat’s whiskers?
No idea what adam&eveDDB has up its sleeve for John Lewis this Christmas but the agency has had another opportunity…
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Snickers Ice Cream proposes new-style sticky relationship
Mars is an enterprising advertiser, especially for Snickers and here’s a cheeky pan-Euro effort from CLM BBDO in France for…
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Mars sets out for a purpose-driven tomorrow
I asked a senior marketer the other day which company she’d worked at was the best and she said, unhesitatingly,…
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Adam&eveDDB makes most of short rations from Dreamies
Adam&eveDDB is launching a global campaign for Mars’ Dreamies cat treats, which sounds pretty good. But the TV ads are…
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Mars picks MediaCom for $1.8bn global planning and buying in huge boost for WPP
Mars, which had previously cut and sliced its media across the world, has consolidated everything into WPP’s MediaCom, the biggest…
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Now Mars reviews $1.4bn global media
Another day another big media review and now Mars is reviewing its $1.4bn global media (about half in the US)…
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Mars and AMV unveil Mr Nasty for good causes bar
Nice to see AMV BBDO returning to form after its Currys PC World road crash with this for Mars’ GoodnessKNOWS,…
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Martin Agency finds the poetry in animal feed appeal
Mars animal feed brand Purina Mills is donating a dollar per pack (bale?) to look after retired horses so this,…
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Mars launches Deli-Catz treats with A&E’s fatal attraction
Mars is launching Dreamies Deli-Catz treats (where do they get these names from?) for pampered felines, reminding us that cats…
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