Tag Archives: mars

These days we all seem to have do more (or the same) with less and it’s ever true of advertisers. BBH has done a pretty good job on Tesco in recent years, without the generous production budgets of yore. Now ...

Snickers owner Mars has denied Twitter gossips that it’s changing the format of its top selling confectionery to remove so-called “dick veins’ from its surface. Following a Twitter kerfuffle when someone noticed a smooth Snicker, Mars said: “contrary to what’s ...

It’s amazing what agencies get up to these days to earn a crust/make the world a better place (the two are increasingly interchangeable) and adam&eveDDB seems to doing a bit of both with a new invention aimed at finding lost ...

One of the defining features of the very best agencies is that everything that’s let out the building has class – no matter how big or small the project is. Here’s adam&eveDDB for Mars Temptations, not the biggest maybe (although ...

No idea what adam&eveDDB has up its sleeve for John Lewis this Christmas but the agency has had another opportunity to flex its movie-making abilities. For Mars’ Temptations cat treats this Halloween. In the middle of an ambitious multi-media/social effort ...

Mars is an enterprising advertiser, especially for Snickers and here’s a cheeky pan-Euro effort from CLM BBDO in France for Snickers Ice Cream. Our young protagonists have an urgent need for something. Be intrigued if it runs in the UK. ...

I asked a senior marketer the other day which company she’d worked at was the best and she said, unhesitatingly, Mars. Why? Lots of things but its family ownership and consequent freedom from quarterly stock market reporting was tops. And ...

Adam&eveDDB is launching a global campaign for Mars’ Dreamies cat treats, which sounds pretty good. But the TV ads are a somewhat curmudgeonly twenty seconds. Presumably this bright idea came from global media agency MediaCom. Oh well, c’est la vie ...

Mars, which had previously cut and sliced its media across the world, has consolidated everything into WPP’s MediaCom, the biggest win so far for the new regime headed by Mark Read at WPP. Mars is reported to spend $1.8bn (£1.4bn) ...