Tag Archives: mars

Mars sets out for a purpose-driven tomorrow

I asked a senior marketer the other day which company she’d worked at was the best and she said, unhesitatingly, Mars. Why? Lots of things but its family ownership and consequent freedom from quarterly stock market reporting was tops. And ...

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Adam&eveDDB makes most of short rations from Dreamies

Adam&eveDDB is launching a global campaign for Mars’ Dreamies cat treats, which sounds pretty good. But the TV ads are a somewhat curmudgeonly twenty seconds. Presumably this bright idea came from global media agency MediaCom. Oh well, c’est la vie ...

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Now Mars reviews $1.4bn global media

Another day another big media review and now Mars is reviewing its $1.4bn global media (about half in the US) currently with WPP’s MediaCom for planning, Publicis’ Starcom for most of the buying and Omnicom’s OMD for other bits. Mars ...

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Mars and AMV unveil Mr Nasty for good causes bar

Nice to see AMV BBDO returning to form after its Currys PC World road crash with this for Mars’ GoodnessKNOWS, its first new choc brand in 20 years it seems. GoodnessKNOWS contributes ten per cent of profits to good causes ...

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Mars launches Deli-Catz treats with A&E’s fatal attraction

Mars is launching Dreamies Deli-Catz treats (where do they get these names from?) for pampered felines, reminding us that cats are carnivores so these things contain 80 per cent meat. Adam&eveDDB is in the chair with a global film that, ...

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West lays on the drama with the Dolmio in AMV’s big new campaign for Mars

Great minds evidently think alike: Mars is launching a new global campaign for Dolmio sauces purporting to show that proper meals bring families together even when everybody – including a somewhat over-the-top dad played by the very actorish Dominic West ...

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