Tag Archives: mars

Now Mars reviews $1.4bn global media

Another day another big media review and now Mars is reviewing its $1.4bn global media (about half in the US) currently with WPP’s MediaCom for planning, Publicis’ Starcom for most of the buying and Omnicom’s OMD for other bits. Mars ...

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Mars and AMV unveil Mr Nasty for good causes bar

Nice to see AMV BBDO returning to form after its Currys PC World road crash with this for Mars’ GoodnessKNOWS, its first new choc brand in 20 years it seems. GoodnessKNOWS contributes ten per cent of profits to good causes ...

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Mars launches Deli-Catz treats with A&E’s fatal attraction

Mars is launching Dreamies Deli-Catz treats (where do they get these names from?) for pampered felines, reminding us that cats are carnivores so these things contain 80 per cent meat. Adam&eveDDB is in the chair with a global film that, ...

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West lays on the drama with the Dolmio in AMV’s big new campaign for Mars

Great minds evidently think alike: Mars is launching a new global campaign for Dolmio sauces purporting to show that proper meals bring families together even when everybody – including a somewhat over-the-top dad played by the very actorish Dominic West ...

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AMV deftly fires Cupid’s arrows for Mars’ Galaxy

90 per cent of advertising seems calendar driven these days so now there’s a tidal wave of Valentine’s Day ads, stunts, promotions. Does anybody really care that much about February 14? You sometimes think marketing departments live on a different ...

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Adam&eve unveils Super Bowl debut for Mars’ Skittles

Adam&eveDDB is making its Super Bowl debut this year – for Mars’ Skittles – and, as with most advertisers, the ad’s been launch before the game. It’s more than timely for A&E (which also handles Mars’ Temptations cat treats in ...

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Mars combines humour with braille in new outdoor round of disability campaign

Mars Maltesers is continuing its ‘Look on the light side’ campaign by AMV BBDO, highlighting disability. This time it’s a JC Decaux bus shelter billboard in London’s Farringdon written entirely in braille. The braille reads: “Caught a fast bus once ...

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Publicis wins out in £400m Mars media review

Publicis Media has had a welcome Christmas present from Mars, landing the company’s media buying in the UK (about £90m via incumbent Zenith), Germany and India (Starcom) and also China and South East Asia. In all the review covered about ...

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