Tag Archives: mars

“The veins remain” declares Mars as Snickers hit Twitter

Snickers owner Mars has denied Twitter gossips that it’s changing the format of its top selling confectionery to remove so-called “dick veins’ from its surface. Following a Twitter kerfuffle when someone noticed a smooth Snicker, Mars said: “contrary to what’s ...

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Is adam&eve’s Halloween horror movie for Mars Temptations the cat’s whiskers?

No idea what adam&eveDDB has up its sleeve for John Lewis this Christmas but the agency has had another opportunity to flex its movie-making abilities. For Mars’ Temptations cat treats this Halloween. In the middle of an ambitious multi-media/social effort ...

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Snickers Ice Cream proposes new-style sticky relationship

Mars is an enterprising advertiser, especially for Snickers and here’s a cheeky pan-Euro effort from CLM BBDO in France for Snickers Ice Cream. Our young protagonists have an urgent need for something. Be intrigued if it runs in the UK. ...

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Mars sets out for a purpose-driven tomorrow

I asked a senior marketer the other day which company she’d worked at was the best and she said, unhesitatingly, Mars. Why? Lots of things but its family ownership and consequent freedom from quarterly stock market reporting was tops. And ...

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Adam&eveDDB makes most of short rations from Dreamies

Adam&eveDDB is launching a global campaign for Mars’ Dreamies cat treats, which sounds pretty good. But the TV ads are a somewhat curmudgeonly twenty seconds. Presumably this bright idea came from global media agency MediaCom. Oh well, c’est la vie ...

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