Adam&eveDDB is launching a global campaign for Mars’ Dreamies cat treats, which sounds pretty good.
But the TV ads are a somewhat curmudgeonly twenty seconds.
Presumably this bright idea came from global media agency MediaCom.
Oh well, c’est la vie – alas. But we could be returning to the era of Allen Brady and Marsh.
MAA creative scale (not bad for 20): 6.
