Adam&eveDDB makes most of short rations from Dreamies

Adam&eveDDB is launching a global campaign for Mars’ Dreamies cat treats, which sounds pretty good.

But the TV ads are a somewhat curmudgeonly twenty seconds.

Presumably this bright idea came from global media agency MediaCom.

Oh well, c’est la vie – alas. But we could be returning to the era of Allen Brady and Marsh.

MAA creative scale (not bad for 20): 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.