Mars launches Deli-Catz treats with A&E’s fatal attraction

Mars is launching Dreamies Deli-Catz treats (where do they get these names from?) for pampered felines, reminding us that cats are carnivores so these things contain 80 per cent meat.

Adam&eveDDB is in the chair with a global film that, at first, looks like it’s vying for the soppiest cat opus in a universe that’s full of them, with the added (and somewhat unfair) ‘aah’ factor of a chick.

But then..

Cats are cats, of course.

A good joke, nicely executed.

MAA creative scale: 8.

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