Mars is launching Dreamies Deli-Catz treats (where do they get these names from?) for pampered felines, reminding us that cats are carnivores so these things contain 80 per cent meat.
Adam&eveDDB is in the chair with a global film that, at first, looks like it’s vying for the soppiest cat opus in a universe that’s full of them, with the added (and somewhat unfair) ‘aah’ factor of a chick.
Cats are cats, of course.
A good joke, nicely executed.
MAA creative scale: 8.