Mars and AMV unveil Mr Nasty for good causes bar

Nice to see AMV BBDO returning to form after its Currys PC World road crash with this for Mars’ GoodnessKNOWS, its first new choc brand in 20 years it seems. GoodnessKNOWS contributes ten per cent of profits to good causes to from each sale. Be better if it was revenue, but never mind.

The campaign’s called Done some bad? Do some good.

Not for Mr Nasty though.

MAA creative scale: 7.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.