Snickers Ice Cream proposes new-style sticky relationship

Mars is an enterprising advertiser, especially for Snickers and here’s a cheeky pan-Euro effort from CLM BBDO in France for Snickers Ice Cream.

Our young protagonists have an urgent need for something.

Be intrigued if it runs in the UK.

MAA creative scale: 7.5.

PS Really surprised that French agencies didn’t do better at Cannes. Maybe diverting, engaging ads that sell the product aren’t de rigeur any more.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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