Gaming giant Activision might be worth $75bn to Microsoft (US regulators might still put a spanner in the works of the agreed deal) but how did Activision rise to these dizzy Heights (despite its much-publicised issues.) Back in the day ...
Read More »MAA blast from the past: Hamlet Extra Mild and the elusive horse condom
Droga5’s David Kolbusz bemoaned the (relative) absence of funny ads trying to sell at a Campaign breakfast, pointing to the remorseless tide of “purpose.” Another reason being that humour doesn’t play that well with awards juries. Hamlet, of course, is ...
Read More »From the MAA Archive: BBH’s John Bartle, Nigel Bogle and John Hegarty – our blasts from the past
Are these the most famous names in modern advertising? They’re certainly contenders and their blasts from the pasts give an intriguing insight into what many see as the golden age of creative advertising. For Bogle and Bartle see links below ...
Read More »MAA blast from the past: The Appliance of Science
It isn’t just adland that’s transfixed by science these days, the pandemic has brought the men (and women) in white coats to all of us, even to the point of the UK government trumpeting “the science” at every opportunity, even ...
Read More »MAA blast from the past: Unilever quits tea – that’s no way to treat a chimp
Unilever is selling its tea business – including PG Tips and Lipton – to CVC Capital Partners for £3.8bn as it concentrates on more youthful customers, a fashionable although not necessarily more profitable thing to do. For many baby boomers ...
Read More »MAA blast from the past: Only in New York…
J&R Music World was a New York institution before it appears to have over-expanded and then imploded. Seems to have sold cameras too. Founded back in 1971. No idea when this pleasingly un-Christmassy ad was made (looks Seventies) or who ...
Read More »Patrick Collister’s 80s blast from the past
In a long career in advertising Patrick Collister, a one-time head of design for Google in the UK, has happened across a fair number of ads – even some good ones. Here’s his selection of 15 from the 1980s, arguably ...
Read More »MAA blast from the past: back to the 1970s with Harp
They say that Britain is returning to the 1970s as another winter of discontent looms with shortages of just about everything, soaring gas prices and inflation revving up. The 1970s were a very profitable decade for ad agencies though, with ...
Read More »MAA blast from the past: Guardian’s ‘Three Little Pigs’/BBH
This was a big winner for The Guardian and BBH in 2012. Wasn’t wholly convinced at the time but it certainly bears up as the debate over fake news and all the other disagreeable aspects of online partiality cranks up. ...
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