Tag Archives: MAA blast from the past

MAA blast from the past: BMP’s Muhammad Ali – for Unigate?

BMP (plus its later manifestation adam&eveDDB), under the inimitable John Webster, was voted the best UK agency of all time by Campaign a few years back. This sparked outrage from supporters of CDP and BBH – but was probably correct. ...

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MAA blast from past: Timberland from Leagas Delaney (no, not that one)

Most people will recall Leagas Delaney’s celebrated print work for Timberland but here’s another interesting one from the 40-year old agency, from 2011. There could be a category in advertising ‘best use of a bear,’ thinking of Canal+ and John ...

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MAA blast from the past: Ameriquest’s medics

There are an awful of of things you can’t do or show in ads these days – maybe that’s why the outlook sometimes seems a bit dreary – and humour in hospital (as opposed to the ancient “humour in uniform”) ...

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MAA blast from the past: Axe from 2015

This was one of the last Axe/Lynx ads before Unilever tried to make it go all Dove – rather missing the point. Is it deplorably sexist – not really. ‘Use in Moderation’ prevents any such thing surely. No idea who ...

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MAA blast from the past: wholesome(ish) Heinz Ketchup

Heinz has been making family-friendly ads since well into the last century: sometimes there’s the temptation to twist the formula as far as it will go and then a bit. Here’s a UK effort from 2002 (no idea who did ...

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MAA blast from the past: Kia Niro takes a ‘hero’s journey’

Would Kia try this again just a few years later? Its 2017 Super Bowl effort from David&Goliath deploys slapstick to winning effect with Melissa McCarthy as the hapless eco-warrior suffering all sorts of indignities. For the Kia Niro, an eco-friendly ...

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MAA blast from the past: Mog’s Christmas Calamity

Christmas ads in the UK used to be an annual battle between adam&eveDDB for John Lewis and AMV BBDO for Sainsbury’s. Back in 2015 AMV, which spent a year working on these things, tied up with children’s author Judith Kerr ...

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