There were some pretty wacky ads around at the turn of the century and this was assuredly one of them, PlayStation’s ‘Mental Wealth’ from TBWA, RSA and CGI wizard Chris Cunningham for The Mill. She didn’t really look like that ...
Read More »MAA blast from the past: adam&eve’s scary debut
Mobile retailer Phones4U was the first big account to come adam&eve’s way back in 2011 (John Lewis was on the phone next) and the agency’s debut campaign was the most complained about of the year – although the regulator let ...
Read More »MAA blast from the past: that other Sony Bravia ad
Most people can recall the Sony Bravia ‘Balls’ ad, with San Francisco covered in the things. Here’s another, from 2008, which is well worth a second (or first) look. From the London branch of Fallon which soared like a meteor ...
Read More »MAA blast from the past: Terry Gilliam for Nike football
Football is upon us again – did it ever go away – with broadcasters and sports goods firms falling over themselves to persuade us it’s bigger and better than ever. Their communications, however, may not be. Back in 2002 Terry ...
Read More »MAA blast from the past: W+K’s take on beach-body-ready for Southern Comfort
Now’s the time when we should take to the beaches, assuming you can get there and unseasonal floods haven’t washed it away. But it’s one of those years… Round about the time that a London Underground poster was causing a ...
Read More »MAA blast from the past: Olympic record-breaker Phelps for Under Armour
Will we see any great ads – or many ads at all – at the Tokyo “behind closed doors” Olympics which open on Friday? The bar isn’t that high, outside the Paralympics, but here’s one from Droga5 for Under Armour ...
Read More »MAA blasts from the past: funny Cannes Lions winners
Much chatter that the Cannes Lions winners didn’t include much humour – although humour (particularly the Anglo-Saxon variety) has usually struggled at Cannes. Droga5’s SetApp ads only made bronzes. But Lacoste’s Film Grand Prix effort from BETC was pretty funny. ...
Read More »MAA blast from the past: the first (pre-Cannes) Lion
Back in 1954 the Screen Advertising World Association (SAWA) set up an ad festival in Venice – which is where the Lions of St Mark’s hail from – and the winner was an Italian stop-mo film for Chlorodont toothpaste, which ...
Read More »MAA blasts from the past: Euro wins and fails from Walkers and Pizza Hut
England football manager Gareth Southgate won’t need reminding of a previous Euro football tournament, 1996 when he missed a penalty in the shoot-out against the eventual winners Germany. Pizza Hut then enlisted him with Stuart Pearce and Chris Waddle who ...
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