Tag Archives: MAA blast from the past

MAA blast from the past: Ameriquest’s medics

There are an awful of of things you can’t do or show in ads these days – maybe that’s why the outlook sometimes seems a bit dreary – and humour in hospital (as opposed to the ancient “humour in uniform”) ...

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MAA blast from the past: Axe from 2015

This was one of the last Axe/Lynx ads before Unilever tried to make it go all Dove – rather missing the point. Is it deplorably sexist – not really. ‘Use in Moderation’ prevents any such thing surely. No idea who ...

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MAA blast from the past: wholesome(ish) Heinz Ketchup

Heinz has been making family-friendly ads since well into the last century: sometimes there’s the temptation to twist the formula as far as it will go and then a bit. Here’s a UK effort from 2002 (no idea who did ...

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MAA blast from the past: Kia Niro takes a ‘hero’s journey’

Would Kia try this again just a few years later? Its 2017 Super Bowl effort from David&Goliath deploys slapstick to winning effect with Melissa McCarthy as the hapless eco-warrior suffering all sorts of indignities. For the Kia Niro, an eco-friendly ...

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MAA blast from the past: Mog’s Christmas Calamity

Christmas ads in the UK used to be an annual battle between adam&eveDDB for John Lewis and AMV BBDO for Sainsbury’s. Back in 2015 AMV, which spent a year working on these things, tied up with children’s author Judith Kerr ...

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MAA blast from the past: VW Golf ‘Changes’ by BMP

Boase Massimi Pollitt (now part of the adam&eveDDB DNA) was arguably the best TV agency: its legendary ads have previously appeared in this slot including Cadbury Smash ‘Martians,’ some for John Smiths and Pepsi. This is somewhat later – from ...

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