Most people can recall the Sony Bravia ‘Balls’ ad, with San Francisco covered in the things. Here’s another, from 2008, which is well worth a second (or first) look. From the London branch of Fallon which soared like a meteor ...
Read More »MAA blast from the past: Terry Gilliam for Nike football
Football is upon us again – did it ever go away – with broadcasters and sports goods firms falling over themselves to persuade us it’s bigger and better than ever. Their communications, however, may not be. Back in 2002 Terry ...
Read More »MAA blast from the past: W+K’s take on beach-body-ready for Southern Comfort
Now’s the time when we should take to the beaches, assuming you can get there and unseasonal floods haven’t washed it away. But it’s one of those years… Round about the time that a London Underground poster was causing a ...
Read More »MAA blast from the past: Olympic record-breaker Phelps for Under Armour
Will we see any great ads – or many ads at all – at the Tokyo “behind closed doors” Olympics which open on Friday? The bar isn’t that high, outside the Paralympics, but here’s one from Droga5 for Under Armour ...
Read More »MAA blasts from the past: funny Cannes Lions winners
Much chatter that the Cannes Lions winners didn’t include much humour – although humour (particularly the Anglo-Saxon variety) has usually struggled at Cannes. Droga5’s SetApp ads only made bronzes. But Lacoste’s Film Grand Prix effort from BETC was pretty funny. ...
Read More »MAA blast from the past: the first (pre-Cannes) Lion
Back in 1954 the Screen Advertising World Association (SAWA) set up an ad festival in Venice – which is where the Lions of St Mark’s hail from – and the winner was an Italian stop-mo film for Chlorodont toothpaste, which ...
Read More »MAA blasts from the past: Euro wins and fails from Walkers and Pizza Hut
England football manager Gareth Southgate won’t need reminding of a previous Euro football tournament, 1996 when he missed a penalty in the shoot-out against the eventual winners Germany. Pizza Hut then enlisted him with Stuart Pearce and Chris Waddle who ...
Read More »MAA blast from the past: one for the Euros – Nike Shox
Euros football ads are all over the place now, none quite as audacious as this effort from 2003 (I think) for Nike Shox from Wieden+Kennedy. Featuring that forgotten phenomenon, a streaker. Originally intended for an NFL setting, moved to the ...
Read More »MAA blast from the past: milk’s ‘lotta bottle’ and Birds Eye
Were ads better then than they are now? Some were no doubt, others maybe not.. It was a less woke world too, as these demonstrate. Here’s Allen Brady & Marsh from 1983 for the UK National Dairy Council (ABM was ...
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