Talking of tabloid advertising (which we mentioned here) you’d expect the ultimate from, maybe, the ultimate tabloid – the Sun newspaper.
Time was when Rupert Murdoch’s addition to culture used to shoot a new commercial at a studio in Hatton Garden every weekend for the following Monday.
This, presumably, was one of the them.
A hard-working 49 seconds (a media buyer’s nightmare but I guess the Sun got its own way.)