Way back in 2013 my friend Jerry Judge wrote a piece for us decrying car companies’ relentless insistence on what he called “running footage” in their ads – and they’re still at it.
There’s a Toyota ad all over the UK airwaves at the moment here for some hybrid or other and it’s exactly that.
https://www.moreaboutadvertising.com/2013/01/running-footage-is-the-cowardly-car-clients-choice/
Also in 2013 Kia ran ‘Respect the Tech’ from David&Goliath in the Super Bowl, featuring its then popular ‘Hotbots’ (which you wouldn’t get away with these days, alas.)
Better though wasn’t it? And did a great job for Kia.
