Football fans invading the pitch have been no joke recently but once they were, captured for immortality in this 2003 Nike Shox ad from Wieden+Kennedy. Directed by the great Frank Budgen. Would such a script, originally from W+K in the ...
Read More »MAA blast from the past: Kia’s ‘Respect the Tech’
Way back in 2013 my friend Jerry Judge wrote a piece for us decrying car companies’ relentless insistence on what he called “running footage” in their ads – and they’re still at it. There’s a Toyota ad all over the ...
Read More »MAA blast from the past: Pot Noodle’s horny horn
A lot changes in 17 years, not least the UK Advertising Standards Authority’s tolerance of ads. Jaguar Land Rover’s new Defender ad showing the 4x4s parked precipitously on the edge of a cliff has been banned after attracting just a ...
Read More »MAA blast from the past: Rupert Murdoch’s Myspace
Will the metaverse see as many casualties as the internet, indeed social media? One of the most spectacular occurred when Rupert Murdoch, justly lauded for his commercial nous, bought social media site Myspace. He paid $580m in 2005, signed a ...
Read More »MAA blast from the past: tabloid maestro the Sun
Talking of tabloid advertising (which we mentioned here) you’d expect the ultimate from, maybe, the ultimate tabloid – the Sun newspaper. Time was when Rupert Murdoch’s addition to culture used to shoot a new commercial at a studio in Hatton ...
Read More »MAA blast from the past: $75bn Activision in its Atari days
Gaming giant Activision might be worth $75bn to Microsoft (US regulators might still put a spanner in the works of the agreed deal) but how did Activision rise to these dizzy Heights (despite its much-publicised issues.) Back in the day ...
Read More »MAA blast from the past: Hamlet Extra Mild and the elusive horse condom
Droga5’s David Kolbusz bemoaned the (relative) absence of funny ads trying to sell at a Campaign breakfast, pointing to the remorseless tide of “purpose.” Another reason being that humour doesn’t play that well with awards juries. Hamlet, of course, is ...
Read More »From the MAA Archive: BBH’s John Bartle, Nigel Bogle and John Hegarty – our blasts from the past
Are these the most famous names in modern advertising? They’re certainly contenders and their blasts from the pasts give an intriguing insight into what many see as the golden age of creative advertising. For Bogle and Bartle see links below ...
Read More »MAA blast from the past: The Appliance of Science
It isn’t just adland that’s transfixed by science these days, the pandemic has brought the men (and women) in white coats to all of us, even to the point of the UK government trumpeting “the science” at every opportunity, even ...
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