Tag Archives: MAA blast from the past

In-house advertising is a trend in 2020 as advertisers try to save money by cutting budgets and agencies. Usually the efforts are more modest but some in-house advertisers have spent heavily over the years, notably website firm Wix in the ...

The Guardian, love it or not, is an important pillar of British social and political life but, like its peers, is looking down a dark tunnel just now despite the (relative) success of its fund-raising. Times was when newspapers were ...

BETC Paris is probably feeling cheesed at the moment – seeing longstanding client Peugeot depart to a new Omnicom offering called O.P.EN (where do they get them from?) No doubt it will bounce back (car ads confound most agencies) and ...

There are lots of current reasons why we won’t see an ad like this again. There’s another in the series that would have absolutely no chance. From Lowe Howard-Spink in 1992. The trouble with funny is you almost inevitably end ...

Rewind to 1996 and BBH’s ‘Resignation’ film for Polaroid’s ‘Live for the moment’ campaign. Showing an escape from the perils of corporate life (which BBH may have become rather more aware of since Publicis Groupe bought it.) Directed by Michel ...

Olympus is selling off its camera division after 84 years (it now makes its money from medical equipment) but, in its pre-smartphone heyday, was a famous advertiser – via the great CDP inevitably. CDP was the expert in lining up ...

These days would a (relatively) small brand essay a two-minute commercial from the hardly bargain basement talents of BBH? Yeo Valley did in 2010, two in the fact. This epic take-off of Take That (from ‘The Churned’) follows a two-minute ...

Adam&eveBBD has been awarded the Cannes Lions European Agency of Decade; don’t know if there was such an award for the previous ten years but Wieden+Kennedy London would have been a contender, notably for Honda’s ‘Grrr’ which won the Grand ...

Let’s take a slightly different route down memory lane: back to 2015, arguably the time the digital revolution really began to blow a hole in conventional adland. Back in 2015 the ad holding companies still reigned supreme (WPP’s Sir Martin ...