Tag Archives: MAA blast from the past

MAA blast from the past: Nike – ‘write the future’

Haven’t had one of these for a while. chatting to a seasoned creative director the other day we decided that Nike’s big award-winner ‘Write the Future’ for the 2010 World Cup, was, maybe, the high watermark of a form of ...

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MAA blast from the past: the first (and best?) iPhone ad

Apple is beginning the annual task of getting us to part with our money for the latest iPhone (14), which, as always, is bigger, better (maybe) and does lots of things you’re never likely to want to do. In the ...

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MAA blast from the past: true eloquence from Brad and Dan

The other day we noted the almost complete absence of dialogue from today’s ads – the main reason, perhaps, why ads aren’t funny any more. Back to 2011 then for Fosters’ Brad and Dan, dealing with a tricky emotional issue ...

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MAA blast from the past: Apple’s the whole working-from-home thing

This may be just two years old (more or less exactly) but let’s hope the whole working-from-home thing (at least the Covid-induced variety) is, indeed, history. In July 2020 some of us were trying to “staycation,” fearful that we wouldn’t ...

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MAA blast from the past: ‘Firips’ from Leagas Delaney

Audio’s getting a lot of attention in adland and elsewhere at the moment but was it ever better than this? Taken from an interview for Dave Dye’s Stuff from the Loft (now a podcast I believe) with Leagas Delaney’s Tim ...

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MAA blast from the past: Nike Shox

Football fans invading the pitch have been no joke recently but once they were, captured for immortality in this 2003 Nike Shox ad from Wieden+Kennedy. Directed by the great Frank Budgen. Would such a script, originally from W+K in the ...

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MAA blast from the past: Kia’s ‘Respect the Tech’

Way back in 2013 my friend Jerry Judge wrote a piece for us decrying car companies’ relentless insistence on what he called “running footage” in their ads – and they’re still at it. There’s a Toyota ad all over the ...

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MAA blast from the past: Pot Noodle’s horny horn

A lot changes in 17 years, not least the UK Advertising Standards Authority’s tolerance of ads. Jaguar Land Rover’s new Defender ad showing the 4x4s parked precipitously on the edge of a cliff has been banned after attracting just a ...

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