MAA blast from the past: Nike Shox

Football fans invading the pitch have been no joke recently but once they were, captured for immortality in this 2003 Nike Shox ad from Wieden+Kennedy. Directed by the great Frank Budgen.

Would such a script, originally from W+K in the US I believe, make it through today? After all it doesn’t do much for diversity, inclusion, let alone “equity” (whatever that is.)

Pretty funny though.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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