Tag Archives: lucky generals

Simon Dent: why it’s wrong to view sports fans as undemanding turnstyle fodder

Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash. Traditional sports like cycling, tennis and Rugby Union are booming ...

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Paddy Power and Lucky Generals dump on Big Sam

Poor Sam Allardyce, he was only trying to wrangle an extra £400,000 as a “keynote speaker” (well they’re valuable – aren’t they?) on top of his modest stipend of £3m as England manager. What’s a chap supposed to live on? ...

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Now Radiocentre serenades Airbnb’s Mildenhall

The UK’s Radiocentre is continuing its cheeky campaign from Lucky Generals, “See Radio Differently,’ aimed at leading marketers who, in their unwisdom, don’t use radio as much as they might. One who eschews it completely in the UK is Jonathan ...

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Lucky Generals branches out into sports marketing

Lucky Generals is launching its first offshoot via new holding company Lucky Enterprises, a sports marketing agency called Dark Horses. Dark Horses will be headed by former BBH Sport business director Simon Dent, a qualified lawyer who worked as a ...

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Lucky Generals challenges sports betting orthodoxy in Betfair debut

Agency Lucky Generals is one of the big winners from the £5bn (£5bn!) Paddy Power/Betfair merger, adding the Betfair brand to PP. In sharp contrast to the laddish PP stuff its debut campaign for Betfair majors on sweaty sport, using ...

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Should advertisers tone down the rampant nationalism for Euro 2016?

On Friday we reviewed Lucky Generals’ latest stunt ad for bookmaker Paddy Power, a truck parked outside the Russian Embassy in London with a rude quote from England football striker Jamie Vardy. The point being to wind up the Russians ...

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