Tag Archives: lucky generals

Paddy Power and Lucky Generals dump on Big Sam

Poor Sam Allardyce, he was only trying to wrangle an extra £400,000 as a “keynote speaker” (well they’re valuable – aren’t they?) on top of his modest stipend of £3m as England manager. What’s a chap supposed to live on? ...

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Now Radiocentre serenades Airbnb’s Mildenhall

The UK’s Radiocentre is continuing its cheeky campaign from Lucky Generals, “See Radio Differently,’ aimed at leading marketers who, in their unwisdom, don’t use radio as much as they might. One who eschews it completely in the UK is Jonathan ...

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Lucky Generals branches out into sports marketing

Lucky Generals is launching its first offshoot via new holding company Lucky Enterprises, a sports marketing agency called Dark Horses. Dark Horses will be headed by former BBH Sport business director Simon Dent, a qualified lawyer who worked as a ...

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Lucky Generals challenges sports betting orthodoxy in Betfair debut

Agency Lucky Generals is one of the big winners from the £5bn (£5bn!) Paddy Power/Betfair merger, adding the Betfair brand to PP. In sharp contrast to the laddish PP stuff its debut campaign for Betfair majors on sweaty sport, using ...

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Should advertisers tone down the rampant nationalism for Euro 2016?

On Friday we reviewed Lucky Generals’ latest stunt ad for bookmaker Paddy Power, a truck parked outside the Russian Embassy in London with a rude quote from England football striker Jamie Vardy. The point being to wind up the Russians ...

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Lucky Generals prods Russian bear for Paddy Power

Those Lucky Generals have struck again, this time by parking Paddy Power’s notorious truck billboard outside the Russian Embassy in London. Why? England are playing Russia in Euro 2016 tomorrow (Saturday) so PP is tempting fate with a translation into ...

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