Tag Archives: lucky generals

Lucky Generals challenges sports betting orthodoxy in Betfair debut

Agency Lucky Generals is one of the big winners from the £5bn (£5bn!) Paddy Power/Betfair merger, adding the Betfair brand to PP. In sharp contrast to the laddish PP stuff its debut campaign for Betfair majors on sweaty sport, using ...

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Should advertisers tone down the rampant nationalism for Euro 2016?

On Friday we reviewed Lucky Generals’ latest stunt ad for bookmaker Paddy Power, a truck parked outside the Russian Embassy in London with a rude quote from England football striker Jamie Vardy. The point being to wind up the Russians ...

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Lucky Generals prods Russian bear for Paddy Power

Those Lucky Generals have struck again, this time by parking Paddy Power’s notorious truck billboard outside the Russian Embassy in London. Why? England are playing Russia in Euro 2016 tomorrow (Saturday) so PP is tempting fate with a translation into ...

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Lucky Generals hosts 50 Cent at Hostelworld

Will this be the year of Lucky Generals? The newbie agency has made quite an impact in London over the past couple of years but there comes a point at which you have to do big campaigns for big brands. ...

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Lucky Generals targets Keith Weed for Radiocentre

Lucky Generals has launched a new radio campaign, aimed directly at individual marketers, in a bid to persuade them to make more use of the medium. The first spot, which aired this morning during breakfast shows across a number of ...

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Lucky Generals rises to the occasion for Paddy Power’s new IPhone app

When you’re the Paddy Power AOR you have to look to your laurels: any slacking and the Irish bookie will appoint another ‘mischief’ agency. Laurels, in this case, meaning pushing things as hard as you’re allowed to – and preferably ...

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