Tag Archives: lucky generals

Lucky Generals in the mix as Omnicom launches new agency networks

It looks as though London indie agency Lucky Generals is, indeed, plotting something with Omnicom’s TBWA but, according to Campaign, it’s likely to be a challenger network along the lines of TBWA’s 180, which has outposts in Amsterdam and Los ...

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Lucky Generals wins C&C’s Tennents, Bulmers Irish

Irish drinks company C&C Group has appointed Lucky Generals to handle Tennent’s Lager and Bulmers Irish Cider, the biggest beer and cider brands in Scotland and Ireland. C&C, based in Dublin, also makes Magners, Heverlee, Chaplin & Cork and Menabrea. ...

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Simon Dent: why it’s wrong to view sports fans as undemanding turnstyle fodder

Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash. Traditional sports like cycling, tennis and Rugby Union are booming ...

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Paddy Power and Lucky Generals dump on Big Sam

Poor Sam Allardyce, he was only trying to wrangle an extra £400,000 as a “keynote speaker” (well they’re valuable – aren’t they?) on top of his modest stipend of £3m as England manager. What’s a chap supposed to live on? ...

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Now Radiocentre serenades Airbnb’s Mildenhall

The UK’s Radiocentre is continuing its cheeky campaign from Lucky Generals, “See Radio Differently,’ aimed at leading marketers who, in their unwisdom, don’t use radio as much as they might. One who eschews it completely in the UK is Jonathan ...

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Lucky Generals branches out into sports marketing

Lucky Generals is launching its first offshoot via new holding company Lucky Enterprises, a sports marketing agency called Dark Horses. Dark Horses will be headed by former BBH Sport business director Simon Dent, a qualified lawyer who worked as a ...

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