Tag Archives: lucky generals

Lucky Generals changes tack for grown-up Paddy Power

Say what you like about Lucky Generals, they keep knocking out the ads. Long-time client Paddy Power (something of a miracle in itself) commissions a fair proportion of them, usually topical spins and the like designed to show what a ...

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Lucky Generals launches D&AD entries film

What do about D&AD, the British based international design and advertising awards (it used to be called Designers and Art Directors)? Under CEO Tim Lindsay it’s got itself back on the map even as the Cannes International Festival of Creativity ...

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Why pitch policy and malpractice are damaging clients as well as agencies

Are clients taking the mickey in creative pitches these days? I only ask because lots of others, mainly in creative agencies, are wondering too. Pitches are coming thick and fast and they’re getting more expensive for the agencies in question. ...

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Lucky Generals sends Pot Noodle fan to the White House

Lucky Generals has a well-deserved reputation for being quick off the mark (chiefly for Paddy Power) and now it’s trying the same trick for Pot Noodle, this time with Geordie brickie Gary who becomes – yes, you’ve guessed it – ...

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Lucky Generals in the mix as Omnicom launches new agency networks

It looks as though London indie agency Lucky Generals is, indeed, plotting something with Omnicom’s TBWA but, according to Campaign, it’s likely to be a challenger network along the lines of TBWA’s 180, which has outposts in Amsterdam and Los ...

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Lucky Generals wins C&C’s Tennents, Bulmers Irish

Irish drinks company C&C Group has appointed Lucky Generals to handle Tennent’s Lager and Bulmers Irish Cider, the biggest beer and cider brands in Scotland and Ireland. C&C, based in Dublin, also makes Magners, Heverlee, Chaplin & Cork and Menabrea. ...

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Simon Dent: why it’s wrong to view sports fans as undemanding turnstyle fodder

Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash. Traditional sports like cycling, tennis and Rugby Union are booming ...

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Paddy Power and Lucky Generals dump on Big Sam

Poor Sam Allardyce, he was only trying to wrangle an extra £400,000 as a “keynote speaker” (well they’re valuable – aren’t they?) on top of his modest stipend of £3m as England manager. What’s a chap supposed to live on? ...

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