A British agency trying to invade New York reminds you of one of those old British wartime films: the general shaking the plucky volunteers by the hand before they’re pushed out of the plane and he returns to the comforts ...
Read More »Katie Lee installed as Lucky Generals’ first CEO
Lucky Generals has picked Katie Lee as its first CEO. Lee was one of Paul Lawson’s management team at Y&R before owner WPP merged it into VML and decided it didn’t need the Y&R trio: CEO Lawson, CCO Jon Burley ...
Read More »Lucky Generals eyes New York expansion
Lucky Generals is reported to be planning its first international office in New York. The UK creative agency is majority-owned by Omnicom’s TBWA. Lucky Generals now has an impressive list of US and international companies on its books including Amazon ...
Read More »Lucky Generals caps strong year with Co-op win
It’s been a good year for Lucky Generals with loads of work from Amazon and now the majority Omnicom owned agency has won Co-op Group. Co-op’s last major creative agency was Leo Burnett. Lucky Generals will handle Co-op’s food, funerals, ...
Read More »Amazon plays it much too safe at Christmas
Here’s Amazon’s ‘Holidays’ ad from Lucky Generals, showing, er, lots of Amazon deliveries to the customary Christmas feel good backdrop. And that’s it. Given some of Amazon’s excellent recent efforts it’s a disappointment. A bit like AMV BBDO’s recent debut ...
Read More »Lucky Generals sound a Christmas warning note for timeTo
TimeTo is set on removing harassment from the ad business, in this case a “handsy” client keen to get to get her (please note) mitts on a young account handler in a campaign using donated time and space from Lucky ...
Read More »Lucky Generals revisit ‘Cog’ for Yorkshire Tea
You can’t go far wrong with a Heath Robinson type device and Lucky Generals and its experience agency Wild Things have rigged one up for Yorkshire Tea’s new brand Biscuit Brew. 120 metres of biscuits orchestrated by “domino expert” Mathias ...
Read More »Hostelworld maxes out on Mariah Carey
Lucky Generals has signed up diva-in-chief Mariah Carey for Hostelworld and, as you’d expect, they’re keen to get their money’s worth. So we have Mariah turning up at its “luxe” Barcelona outpost, complete with regulation NFL-sized team of flunkies. At ...
Read More »Lucky Generals is a big Super Bowl winner too
Some of us, of a certain vintage, are fond of remarking, in a mood of serious contemplation or in the pub, that the world would be completely shellacked if the internet went down for good or somebody nicked it. There’s ...
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