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A recurring theme in advertising is ‘simple,’ clearly it’s dawned on the serried ranks of CSOs that people are increasingly fed up with a world in which everything is complicated – even when it doesn’t need to be.
This insight has clearly struck home at Lucky Generals, which has been inspired to produce a diverting tale for Taylors of Harrogate’s new Latte coffee.
Everything advertising should be: clear, concise, funny, persuasive….and simple.
MAA creative scale: 9.
