Lucky Generals crafts a simple delight for Taylors

A recurring theme in advertising is ‘simple,’ clearly it’s dawned on the serried ranks of CSOs that people are increasingly fed up with a world in which everything is complicated – even when it doesn’t need to be.

This insight has clearly struck home at Lucky Generals, which has been inspired to produce a diverting tale for Taylors of Harrogate’s new Latte coffee.

Everything advertising should be: clear, concise, funny, persuasive….and simple.

MAA creative scale: 9.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.