Lucky Generals set out to reconstitute Meat Loaf for Frankie & Benny’s

More Veganuary, this time Lucky Generals for UK restaurant chain Frankie & Benny’s with an over-optimistic PR type trying to persuade Meat Loaf to change his name to..you’re there already.

This is all getting a bit out of hand, soon you won’t be able to get a carnivore platter anywhere. Do people respond to this stuff or turn off?

But it’s deftly handled by the Generals who might be becoming the Abbott Mead Vickers (now AMV/BBDO) de nos jours, with which the principals share a heritage via MCBD.

Their oeuvre isn’t amazing but it’s admirably consistent.

MAA creative scale: 7.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.