The Co-op’s moved its creative business to Lucky Generals and the agency’s debut campaign seeks to unite the Co-op’s three main strands of business: food, insurance and death, sorry funeral care.
There are more ads for funerals in the nether regions of British TV than you can shake a stick at – although, so far, the Co-op seems to have stayed out of this increasingly competitive fray. Until now.
With a reminder that the Co-op contributes a not insignificant sum to community ventures.
We’ll have to see the other ads to really judge this but, at first sight, it looks like a media/PR strategy with an ad film on top.
And funeral care is mostly about money and this doesn’t tell us anything.
MAA creative scale: 4.
Here’s another one, for food.
More local community stuff and it looks like it’s escaped from the adam&eve (Lloyds Bank) stable. Are horses taking over from winsome kittens?
Better, but still not convinced.
MAA creative scale: 6.