Tag Archives: kfc

What lies behind MEC’s decision not to defend KFC?

KFC in the US is reviewing its media account, joining just about every other advertiser of note. With a spend of about $220m KFC is not one of the real biggies but its owner, Fortune 500 company Yum Brands, also ...

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Ogilvy Sydney shows true burger love for KFC

Not sure what Jamie Oliver would make of this one. The ubiquitous cook/entrepreneur has just been berating the UK ad industry for not getting behind efforts to curb obesity – at least that’s what I assume he said, it’s hard ...

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W+K Portland heaps further indignities on KFC

Wieden+Kennedy HQ in Portland seems to be hitting its stride for KFC. In the summer it brought back the Colonel himself (played by an actor of course), now it’s offering the ’12 days of chicken’ courtesy of Sanders, who, unfortunately, ...

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KFC and BBH launch Xmas ‘friendship buckets’

BBH has launched a (fairly) Christmassy campaign for KFC: ‘Friendship Bucket Test.’ Well why not, lots of people eat chicken at Christmas. Nice little vignettes, BBH seems to be into the common touch these days. MAA creative scale: 7.

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BBH inserts KFC’s Ricebox into London Fashion Week

BBH seems to be getting its mojo back after a rare period of down time. To launch KFC’s Ricebox lunchtime snack/meal it challenged London designer Katie Eary to produce a collection of 13 frocks in an hour. Very serendipitous as ...

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Wieden HQ exhumes Colonel Sanders for KFC debut

Wieden+Kennedy Portland has won the whopper Kentucky Fried Chicken account and, as you’d expect, has departed from the usual fast food menu – sort of. It’s KFC’s 75th anniversary so the agency has decided to bring back the world’s most ...

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