Sid Lee Paris makes a little Colonel Sanders go far for KFC

After decades without him KFC’s Colonel Sanders is all over the place, most notably in Wieden+Kennedy’s big budget campaign in the US.

Sid Lee Paris has also exhumed the good ol’ boy for a zippy promotion for KFC’s all-chicken Double Down Maxx “sandwich.”

Not sure that this more modest effort isn’t the best yet from the Colonel.

MAA creative scale: 8.

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