Sure lots of people repair to a fast food joint at Christmas – anything to escape – but, in ads anyway, it looks a bit sad.
So it’s an intriguing choice by Mother to eschew the crackers and silly hats and set KFC’s ad in a minimally decorated gym, putting KFC buckets to a different use.
KFC is in danger of becoming cool, no mean achievement.
MAA creative scale: 8
This is an updated version of an earlier story – apologies to Mother.