Mother plays a different tune for KFC Christmas

Sure lots of people repair to a fast food joint at Christmas – anything to escape – but, in ads anyway, it looks a bit sad.

So it’s an intriguing choice by Mother to eschew the crackers and silly hats and set KFC’s ad in a minimally decorated gym, putting KFC buckets to a different use.

KFC is in danger of becoming cool, no mean achievement.

MAA creative scale: 8

This is an updated version of an earlier story – apologies to Mother.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.