BBH hits a last gasp winner for KFC

You hold an account for 15 years – without making too many waves to be fair – and then one of your last ads goes viral.

This seems to have happened with BBH with this effort for KFC’s new Rice Box. The UK business is moving to Mother.

Amazing how often this happens; maybe the pressure’s off and you feel free to ignore the client.

Simple, funny and powerful. BBH is having its best year (creatively anyway) in a while.

MAA creative scale: 8.

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