Tag Archives: karmarama

Karmarama tries a new spin on an old theme for Cobra

Cobra beer’s problem is that most people think it’s Indian – it’s not it’s British, now majority-owned by Canada’s Molson Coors – so more suited to wash down a curry rather than drink all the time. So it’s signed up ...

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Karmarama bounces back with General Mills win

Karmarama, which is one of the UK’s more interesting agencies (with ambitions to become a marcoms group – watch it boys) has done lots of good things in its time although, at the tail end of last year, it took ...

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Karmarama launches BBC World War One package

London agency Karmarama is off into the trenches with a film to launch the BBC’s collection of programmes marking the centenary of World War One in 1914, the one that was supposed to be over by Christmas. The 1914-18 conflict ...

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B&Q new broom Moss turns to old chums at WCRS

Giant UK D-I-Y retailer B&Q has moved its £45m account to WCRS after dumping Karmarama before Christmas, a move which won’t surprise anybody very much. WCRS pitched for the account against Karmarama in November 2012 and doesn’t give up easily. ...

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Naked’s Jon Wilkins takes top role at Karmarama

UK agency group Karmarama has replaced former executive chairman Nicola Mendelsohn, who left to head up Facebook Europe last year, with Naked founder Jon Wilkins (left). Wilkins will become an equity partner in the business. Wilkins founded Naked, a media ...

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Karmarama wins Hartley’s and Sun-Pat revival task

Ambitious food group Hain Daniels has appointed London agency Karmarama to handle the Hartley’s and Sun-Pat brands it bought from Premier Foods last year. Premier has been unloading some of its many brands as it wrestles with the debt it ...

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Pixie Lott gives a lift to Karmarama’s TV debut for B&Q’s ‘unloved rooms’

Karmarama won B&Q’s UK advertising account from McCann a while ago and makes its debut with this chirpy film, ‘Unloved Rooms.’ You feel rather sorry for DIY advertisers these days as the unpredictable (or predictably awful) British weather confounds the ...

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