Karmarama wins for Age UK with McGough and Lee

Rather overlooked this one, so my thanks to George ‘Dorian Gray’ Parker, for reminding me.

We’ve had a bit of a crusade here for charity ads that don’t heap on the misery and London agency Karmarama has succeeded mightily with this effort for Age UK.

The words are by poet Roger McGough (who first came to prominence in the 1960s), voiced by venerable actor Christopher Lee. A gong or two awaits..

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. Stephen…
    For God’s sake, don’t give away my picture in the attic secret. Something I share with the luveeerrrllly Kate Moss… Particularly on Friday’s.