Wilkins founded Naked, a media strategy company initially, with the late Jon Harlow and others 13 years ago. The business, which expanded internationally, was sold to the troubled Australian Photon company a few years ago. Wilkins left Naked last year.
Wilkins says: “I’m really thrilled about joining Karmarama – it feels like a home from home. I love their progressive spirit and believe in their model and what they stand for. As we continue to add more skills and talent to the business I hope my background in building integrated ideas will help.”
Karmarama, which has ambitions to become an all-round marcoms company, bought social media agency Grape Digital last year and added business from Virgin Active, Clydesdale & Yorkshire Banks, Sun Pat, Cobra and Grolsch. It did, though, lose its biggest recent win £40m B&Q in December following a change of marketing director.