Karmarama bounces back with General Mills win
Karmarama, which is one of the UK’s more interesting agencies (with ambitions to become a marcoms group – watch it boys) has done lots of good things in its time although, at the tail end of last year, it took a nasty blow to the privates by losing B&Q to WCRS/Engine Group.
Handling a big retailer is a rite of passage for ambitious indie agencies – even if you shove most of it into the basement and talk nicely to a production agency like Tag, network or Zone.
General Mills also owns bigger brands like Old EL Paso so this is a big opportunity for Karmarama.