Tag Archives: karmarama

Now Confused.com takes a surreal approach to price comparison wars

As life in the UK belatedly returns to normal (we hope) we can expect a veritable battering from price comparison sites, now facing the challenge of an energised MoneySuperMarket and its new agency New Commercial Arts. One of the problems ...

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Karmarama bolsters creative team with new ECDs

Accenture Interactive’s Karmarama has hired Vix Jagger and Pablo González de la Peña (below) as joint ECDs. Jagger was a creative director at Anomaly London, Gonzales a creative director and head of art at BBH. The two worked together four ...

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Lidl goes for big and bigger in Karmarama debut

Lidl has moved its ad account from TBWA to Karmarama, which seemed a touch harsh as the German discounter (along with rival Aldi) has made big inroads into the UK grocery market, assisted (one would have thought) by some stylish ...

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Karmarama’s new Army campaign invites collateral damage

The British Army is harking back to Lord Kitchener’s famous World War 1 poster – ‘Your country needs you’ – in its latest gritty campaign from Karmarama. This time it says ‘your army needs you, and your resilience.’ (Another redundant ...

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We’re growing Karmarama tells agency rivals as it embarks on hiring spree

Karmarama, now Accenture Interactive’s flagship agency in the UK, has uncorked a challenge to the struggling creative establishment by saying it plans to recruit up to 100 more staff next year, bringing the total to about 400. There will, one ...

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New Confused.com direction change leaves us none the wiser

“Don’t be confused. Be Confused.com” is the new message from the UK price comparison site, dispensing with the services of funny man James Corden after two years and a number of campaigns through Karmarama. Karmarama is still on the case, ...

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Kenco goes from JWT to Accenture’s Karmarama

Jacobs Douwe Egberts, which now includes Mondelez’ coffee business, has picked Karmarama as its creative agency. The business spent ten years at JWT and Karmarama pitched against Saatchi & Saatchi and VCCP for the £10m account. Jacobs Douwe Egberts UK ...

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Karmarama gets the sun back on track for AO.com

We’re all for big ideas and they don’t come much bigger than the sun going on the blink (not the newspaper, the source of light and heat). Fear not though, in a new campaign from Karmarama engineers from online electrical ...

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