Jacobs Douwe Egberts, which now includes Mondelez’ coffee business, has picked Karmarama as its creative agency. The business spent ten years at JWT and Karmarama pitched against Saatchi & Saatchi and VCCP for the £10m account.
Jacobs Douwe Egberts UK and Ireland marketing director Martin Andreasen says: “The team at Karmarama impressed us throughout the process, from their strategy to their creative work. Their collaborative ways of working as an extension of our team make them the ideal choice to build the future of our Kenco brand.”
Karmarama is now owned by Accenture Interactive of course and, while we don’t know if this played any part in the pitch, the extra stability and resources Accenture provides is certainly proving handy in pursuing big international clients.
Interesting too that VCCP pitched. WPP has a sizeable minority stake in VCCP and the agency is beginning to appear on pitches as a WPP-backed agency. Earlier this week it won a place on Shell’s new roster for creative and shopper marketing. WPP’s JWT retains its role as Shell’s chief brand agency but sources close to the pitch say that VCCP has won a big chunk of creative.
VCCP can be expected to boost its modest presence in New York substantially. Should make for some diverting turf wars with JWT.